We’re bringingtech-forward, proactive suicide prevention to life

Meet the founder
of the Suicide Bridge project

In early 2018, Jake began walking the Golden Gate Bridge daily, photographing the people who use the bridge. He was also documenting the suicide deterrent net installation.

In his first weeks on the Bridge, Jake saw someone climb over the railing. They were talked to safety. This experience gave Jake a profound new perspective.

He’s been involved in 100+ bridge saves. Jake understands people at the moment of decision like few others.

Missional Marketing joins
the movement

An industry-leading digital marketing agency, Missional Marketing has helped 800+ clients reach more people in their communities’.
The Missional Marketing family suffered a devastating brush with suicide when a colleague’s son took his own life.
Missional Marketing committed its resources and technical expertise to help end suicide in any way possible. Led by Jake’s father, Earl Ricker, the company continues to trailblaze new technologies to bring hope to people in crisis. Missional Marketing (together with it’s parent company Missional Software) work with The Suicide Bridge Project to get cutting-edge technologies developed as quickly as possible, and implemented as deeply and widely as possible.

The goal: Digital
intervention when help
is needed most

A team united by
mission, driven by values

Board of Directors

Jake Ricker

Founder & Chair

The heart of TSBP, Jake spent 5+ years on the Golden Gate Bridge intervening in hundreds of potential suicide attempts, and has personally helped saved over 80 people.

Earl Ricker

Vice Chair

A business strategist with deep tech roots in search and community building, Earl brings 30+ years of experience to the team.

David Thorne, EdD

Secretary

Thoughtful and deliberate, David’s analytical mind and innovative technology viewpoint strengthen TSBP’s programs at every turn.

Kevin Peck

Treasurer

A successful entrepreneur and technologist, Kevin has founded numerous companies. Kevin leads financial strategy and outreach motions for TSBP.

Katie Sharer

Programs

A content and marketing strategist with over 25 years of experience in storytelling and project management, Katie drives programming, communications, partnerships and outreach.

Adam Alonso

Administration

An operations leader with an eye for impact, Adam ensures TSBP leverages best practices in process, language, and UX.

Advisory Board

Jason Collier

Developing life-saving code.

When a colleague lost a teenage son to suicide by bridge, the emotional heartbreak, pain, and loss experienced changed Jason. “If we can help even one fewer family have to go through that pain, it’s worth every effort.” A software engineer specializing in full-stack web development, Jason is also a Search Engine Optimization expert. At Missional Marketing he has developed numerous proprietary tools and services including ones that leverage game-changing artificial intelligence. Jason’s guidance, feedback, and strategic thinking have been crucial to the program strategy, operationalization, and measurement of The Suicide Bridge Project’s flagship Search Program.

Chuck Donnels

Vice Chair

Inspired by Jake and the Ricker family’s efforts, Chuck joined the Advisory Board to help make a difference in the area of suicide prevention. A structural engineer who grew up in the design and construction industry, Chuck earned his Masters of Science in Civil Engineering from Stanford University. From hand’s on construction of projects including a bridge near Anchorage, Alaska to 20 years leading design and pre-construction for major builds at Sundt Construction, Chuck brings a unique perspective to the Suicide Bridge Project’s work. As Co-Founder of Missional Marketing, Chuck leads all Google-related interfaces from Google Search Optimization to Ads, Analytics, and Search.

Christina Feuz

Creating strategies that connect.

Christina joined the Suicide Bridge Project inspired by one thing, our founder. “Knowing Jake Ricker is a privilege. He has a special spirit and his dedication to suicide prevention is unmeasurable.” Christina combines her God-given talents in business development and fundraising to help The Suicide Bridge Project define and execute the strategies necessary for long-term program health. A powerful public speaker, Christina started her title and escrow business in Jackson Hole, WY in 2005. She’s also a passionate supporter of Habitat for Humanity, driving fundraising efforts that have helped dozens of families in need find affordable housing in the wealthiest zip code per capita in the United States.

Tracy Skochil

Guiding outreach to impact
as many people as possible.

A brand and content strategist for 20 years, Tracy creates pathways that drive engagement and advocacy for TSBP’s mission.

Guiding Principles

VISION STATEMENT

We strive for a future where fewer families receive a devastating phone call letting them know someone they love has ended their life—by jumping from a bridge, or any other means.

MISSION STATEMENT

We’re on a mission to create a world where fewer lives are lost to suicide. Our work identifying, intervening, and advocating, creates bridges between people, both in-person and digitally.

CORE VALUES

Compassion. Empathy. Selflessness. Humility. Being Present.

Join us in our mission. build bridges with us, and help us save lives.